TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform. Our original video, animation, and editorial content are available in 21 languages across 50 platforms and 21 sites, going viral globally and generating 25 billion monthly views on social media, with over 2 billion followers.
As a media powerhouse, we provide creators and brands with a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the authors of global phenomena like 5-Minute Crafts and BrightSide and continue to expand in the creator economy, as seen in our acquisitions of Mediacube and Underscore Talent.
We're a dynamic, remote-first global team—fostering award-winning creativity, a no-red-tape approach, and great vibes!
We’re looking for a practical, hands-on Social Media Marketing (SMM) Lead to manage and execute day-to-day social media operations across a variety of international client projects. You’ll take ownership of key accounts, coordinate with internal teams, and ensure that strategies are successfully implemented across platforms. This role is ideal for someone who enjoys being in the work—managing content calendars, briefing creative, overseeing paid social campaigns, and ensuring performance targets are met. You'll also provide guidance to junior team members and collaborate closely with cross-functional departments to keep everything running smoothly.
Job responsibilities:
- Oversee the execution of social media plans across multiple client projects (YouTube, Instagram, TikTok, Facebook, etc.).
- Coordinate and publish content across platforms, ensuring consistency and alignment with client goals.
- Work closely with designers, editors, and copywriters to deliver on-brand, platform-optimized content.
- Track platform performance and make real-time adjustments based on engagement and analytics.
- Act as the daily go-to person for social media within your projects, managing calendars, deliverables, and timelines.
- Support and guide Development Managers (DMs) and junior staff in task execution.
- Help brief and manage freelancers, agencies, or influencer partners when needed.
- Own the implementation of social strategy for the projects.
- Participate in client calls, giving updates on performance, tasks, and content execution.
- Collaborate with the Creative and Paid Media teams to deliver well-rounded campaigns.
- Coordinate the execution of paid campaigns (e.g., CPM setups, boosting, targeting adjustments).
- Monitor key metrics and performance indicators, flagging issues or wins to the wider team.
- Create regular reports for internal and client use, with a focus on results and actionable insights.
- Use competitor benchmarking and platform trends to refine content planning.
Requirements:
- 3–5 years of experience managing social media accounts, ideally across multiple platforms and brands.
- Comfortable leading execution within a team and managing others' workflows.
- Strong understanding of YouTube, Instagram, Facebook, and TikTok posting and optimization.
- Familiar with paid social setup and management (Meta Ads Manager, YouTube ads, CPM campaigns).
- Confident in managing timelines, deliverables, and communications across departments.
- Strong English communication skills, with experience supporting international clients a plus.
- Able to work autonomously and keep things moving under pressure.
What we offer:
- Competitive Salary: We respect the candidate’s competence, so we discuss the salary individually and offer a truly competitive one, along with performance-based bonuses.
- Flexible Work Options: Work from home, your favorite café, or anywhere that sparks your creativity. Enjoy the freedom with remote work options that fit your lifestyle.
- Creative Vibes and an International Team: 80% of our employees are creators working from 70+ countries, producing awesome content for billions of followers worldwide.
- Talent Growth: Engage in transparent knowledge sharing within the company and our internal academy, offering 470+ courses—learn, teach, or both, and shape your path to expertise.
- Tech-savvy Culture: An ecosystem that sparks innovation, embraces the latest tools, promotes transparent task management, and empowers flexible collaboration—no time constraints or meetings, just results!
We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.