TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform. We provide creators and brands with a wide range of services, leveraging our expertise in content distribution, localization, and social media management. With over 2,000 employees, we create original content in 21 languages and engage more than 2 billion followers through global brands like 5-Minute Crafts, Bright Side, and 123GO!.
Today we’re looking for a creative and data-driven SMM Specialist to join our team and closely work with our partners. You’ll play a key role in content publishing, community engagement, and platform optimization to attract and retain a wide audience across multiple social platforms.
2,000+
employees
70+
countries
Job responsibilities:
- Plan and publish engaging content across YouTube, TikTok, Facebook, Instagram, and X (formerly Twitter);
- Analyze post performance and iterate on content strategy to improve reach and engagement;
- Research and apply relevant keywords, hashtags, and SEO best practices;
- Optimize content packaging: create compelling headlines, tags, thumbnails, and captions;
- Identify and engage with relevant creators and channels: follow, comment, and build visibility through community interaction;
- Use AI tools to assist in content creation, keyword analysis, and comment writing.
Requirements:
- Strong understanding of major social media platforms (YouTube, Facebook, TikTok, Instagram, X);
- Native or near-native level of English and strong communication skills;
- Experience with keyword research and SEO optimization;
- Proficient user of AI tools for content generation and performance enhancement;
- A good sense of humor and creative mindset - we love smart, witty content!
What we offer:
- A competitive salary (we will discuss this individually) with performance-based bonuses;
- Remote part-time work (2-4 hrs/day) with the opportunity to work wherever you want (we hope you have a comfortable chair, a table, your favorite slippers, and a fridge with drinks :);
- Growth and development: 800+ internal courses and materials in our internal academy, internal knowledge sharing, constant feedback from your manager, no limits for launching new initiatives;
- A tech-savvy approach and carefully structured processes: no bureaucracy, an ecosystem friendly to new ideas, transparent task management, asynchronous communication (fewer meetings and more thoughtful written communication);
- A team of experienced SMM specialists and a cool TheSoul Publishing team in general!