TheSoul Publishing is one of the largest digital media publishers in the world, producing entertaining and positive online content for more than 2 billion followers around the world. We are the company behind the wildly successful DIY channel 5-Minute Crafts, the inspirational and creative channel Bright Side, and a wide portfolio of other popular channels across YouTube, Facebook, TikTok, Instagram, and more.
We're looking for a skilled Creative Packaging Specialist with expertise in preparing engaging social media content and article previews for our editorial projects. You'll be responsible for crafting compelling, platform-tailored content that entices audiences to click, read, and share, while implementing data-driven strategies and best practices to maximize traffic and reader engagement.
Job responsibilities:
- Prepare content packages for social media (cards, status updates, stories, captions) based on assigned articles or article ideas.
- Create catchy and accurate article previews to be used across various platforms.
- Send design requests (e.g., for images) with clear descriptions to the graphics team when needed.
- Complete all production stages for social media content and article previews, and pass finalized packages to the SMM and editorial teams.
- Proactively suggest and experiment with new content packaging ideas and formats aimed at improving audience engagement, click-through rates, and overall content performance.
- Analyze the performance of your content, track successful formats, and use insights to continually improve packaging quality.
- Implement best practices for creative packaging and preview preparation.
- Participate in content experiments aimed at improving click-through rates and overall performance.
- Support the editorial team in their content promotion efforts by ensuring every article is paired with an effective package.
Requirements:
- High level of creativity, autonomy, and proactivity, with the ability to independently generate fresh ideas, quickly identify solutions, and initiate improvements in content and workflows.
- Quick learner with adaptability to different content formats and audience preferences.
- Advanced knowledge of social media platforms and strong awareness of viral trends.
- Ability to demonstrate content packaging expertise, including through test assignments and a probation period.
- Strong analytical skills to identify trends, evaluate content performance, and develop strategies to optimize reach, clicks and engagement.
- Language skills: English (B2 and higher); additional languages such as Russian/Spanish/Portuguese/French/Polish (B2 and higher) are a plus;
What we offer:
- Work from Anywhere: Whether you're at the beach, a cozy café, or your home office, you can be part of our awesome team from anywhere!
- Room to Grow: Tap into an internal academy with 800+ courses, get constant feedback, and feel free to launch your own initiatives—no limits here!
- Tech-Savvy Culture: We believe in working smart, not hard—no red tape, transparent processes, and fewer meetings (yes, really!).
- Creative Vibes Only: Join a diverse, international team that loves new ideas and thrives on innovation. Be part of a unique ecosystem where creativity knows no boundaries!