Job responsibilities:

• Manage and grow YouTube channels targeting young kids (ages 2–9).
• Own the entire SMM pipeline: content production & repurposing, planning & posting, metadata optimization, and performance analysis for the given channels.
• Drive channels’ growth through smart reuse strategies, engaging thumbnails, compelling titles/keywords, and various content formats.
• Run and iterate on tests and experiments (A/B testing, posting cadences, playlist strategy, new formats, etc).
• Proactively pitch and execute ideas aimed at boosting engagement and expanding target audience reach.
• Stay on top of platform algorithm updates, content trends, and competitor tactics — and evolve your strategy accordingly.
• Update and analyze weekly performance metrics to surface actionable insights, and provide clear, data-driven monthly reports.
• Maintain the healthy growth of the given channels by ensuring compliance with monetization policies and resolving any claims or flags.
• Collaborate with producers and other internal teams to align content and posting strategies with developmental goals and audience preferences.

Requirements:

• Proven experience in managing and growing YouTube channels, ideally within kids entertainment, animation, or music.
• Deep understanding of YouTube’s platform, including all the key metrics, content trends, algorithm dynamics, and best practices.
• Strong eye for design with hands-on experience in thumbnail creation and optimization for higher click-through rates.
• Solid grasp of YouTube Analytics and other tools, with the ability to extract insights from data and turn them into content optimizations or pivoted strategy.
• Knowledge of YouTube monetization policies, copyright/claims management, and platform compliance standards.
• High attention to detail with a strong sense of ownership and accountability.
• Proactive problem-solving abilities and a resourceful, can-do attitude.
• Experience working in cross-functional teams across content, design, and data.
• Highly organized, hands-on, and results-oriented. You're just as comfortable posting content as you are presenting strategic plans.

What we offer:

• Competitive compensation: earn what reflects your skills and experience — with a room to grow as you do.
• Remote flexibility: work from anywhere in the world and set your own schedule — our results-driven culture prioritizes outcomes over hours.
• Professional growth: gain hands-on experience managing high-impact projects with industry-leading performance benchmarks and continuous learning opportunities.
• Exposure to global brands: get a chance to collaborate with some of the most iconic names in the entertainment industry on content that reaches millions.
• Streamlined processes: say goodbye to bureaucracy. We operate with efficient, tech-powered workflows designed to keep creativity flowing and feedback loops fast and clear.