Platform Insights Lead — TheSoul Publishing

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive and original content for a global audience and distributes it through social media channels as well as streaming platforms. We're a fast-moving, creative and international company: with a global team of 2000+ talents, 40+ projects in 20 languages and 2 billion subscribers worldwide, we don't take our foot off the gas and continue to grow further.

We are on the lookout for a Senior Media Insights Manager with a leadership experience in insights, data and analytics to lead TheSoul Publishing vision for how cross-platform data can be utilised to inform optimal content creation and distribution.


Job responsibilities:

  • Identify data-driven business insights across platforms and teams
  • Together with BI team, deploy analytics tools for scalable insights solutions
  • Collaborate with stakeholders to formulate hypotheses, design experiments, and validate assumptions
  • Lead big data study across social media platforms and provide actionable recommendations
  • Apply advanced analytics techniques to review extensive datasets, uncovering patterns, trends, and opportunities for optimization
  • Stay updated on platform and content trends, data insights best practices
  • Manage and prioritize the work of a team of analysts, setting up new workflows to focus on high value added activities
  • Foster a collaborative and high-performing environment and cultivate team growth through mentorship and skill development


  • 6+ years of experience in insights, data and analytics
  • Experience working in the media industry - digital media, broadcaster or content distribution platform preferred
  • Leadership experience in data analysis with a track record of turning data into strategic insights and recommendations.
  • Ability to set a vision, identify business opportunities and make decisions to contribute to the overall business objectives
  • A transmissible love for data and details

What we offer:

  • Location: remote or one of our offices in Limassol, Riga, or Budapest
  • Compensation: we respect the candidate’s competence, so we discuss the salary individually and offer a truly competitive one.
  • Creative vibes and an international team: 90% of company employees are creators who work from 70+ countries and make awesome positive content for millions of followers worldwide.
  • Grow, develop, study: hundreds of trainings in our internal academy, DIY learning events, constant feedback from the manager, no limits to launching new initiatives.
  • A tech-savvy approach and carefully structured processes: no bureaucracy, an ecosystem friendly to new ideas, transparent task management, asynchronous communication (fewer meetings and more thoughtful written communication).
  • Inclusive culture: you will become a part of an inclusive environment where diverse teams can bring their best selves to work and thrive.
thank you go back for submitting your application

Dear #firstname# #lastname#, we are glad that you would
like to join our fast-growing team. We will review your application and will be in touch if your qualifications match our needs

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